RedAwning Building Google Ads Integration Uniquely Designed for Vacation Rental Property Managers With Support From Google; Launches Digital Marketing MatchTM for Property Managers
All RedAwning Property Managers are eligible for participation.
EMERYVILLE, CA – August 7, 2018 – RedAwning, the world’s largest collection of vacation properties, today announced it is developing the future of vacation rental marketing through Google Ads with support from teams at Google. These new ad capabilities will leverage the destination demand and occupancy data of individual properties combined with the search marketing expertise of RedAwning’s Blizzard Internet Marketing division, and connected through a direct integration to Google Ads.
Kicking off this new, multi-product vision, RedAwning has launched a new Digital Marketing Match program for property managers to boost their search impact right away. With Digital Marketing Match, RedAwning will itself match the Google advertising spend of its clients using their new RedAwning Smart Websites or their custom websites hosted by its Blizzard Internet Marketing division. This new RedAwning solution will double the impact of paid search for its clients while cutting their advertising risk in half.
RedAwning Smart Websites are included for all RedAwning property managers without setup or monthly fees. Smart Websites are fully-serviced, property manager-branded websites hosted and managed by RedAwning.com to continue its goal to make vacation rental property management easier and better for all. RedAwning Smart Websites include:
- Property Manager branded website with free hosting and setup.
- 100% secure websites, with PCI compliant payment processing included.
- Complete instant online booking.
- Dynamic bi-directional connections to every major Property Management System.
- Optional direct RedAwning Portal access for property managers without a PMS.
- Included 24×7 Phone, Email, and Text Message response, or PMs can manage their own communications.
- Credit card decline handling and chargeback management by RedAwning.
In addition, guests booking through a Smart Website will receive all of the added guest benefits of RedAwning, including:
- Free Mobile App for driving directions, home information, reservation tracking, and communications with the property manager or RedAwning.
- 24×7 guest services support.
- No risk accidental damage protection up to $3,000.
- RedAwning Smart Concierge in-home solution (at participating properties).
“We are very excited about this major new opportunity to incorporate Google Ads marketing into our complete approach. Our innovation to optimize ads automatically at the property level based on supply and demand factors will change the nature of vacation rental search marketing and we are excited to work with Google on this project,” said Tim Choate, Founder and CEO of RedAwning Group. “Our overall company goal is to provide a complete set of end-to-end solutions to enable property managers to survive and thrive in an industry that is experiencing a combination of massive new opportunities along with dramatic increases in complexity. Our RedAwning Smart Websites combined with our new Digital Marketing Match program, combined with our recently announced RedAwning Smart Concierge solution and our industry leading RedAwning Network, position RedAwning participating Property Managers to scale rapidly and efficiently to be the leaders in this industry and provide the most robust, hotel-like hospitality solutions to their guests.”
About RedAwning Group
RedAwning Group has been a leading innovator in the vacation rental industry since 2010, with a mission to redefine the customer journey for guests, hosts and managers and to drive new approaches that make the booking and staying experience more consistent, easier, safer and better for all.
RedAwning Group presents the world’s largest collection of vacation properties to the largest alternative accommodations marketing network, and includes a comprehensive layer of services and support with every stay. With over 100,000 unique properties in over 10,000 destinations, all instantly bookable with a common set of terms and services, the RedAwning Collection simplifies vacation rental travel for guests and property managers alike. The RedAwning Network then distributes those properties as the largest single U.S. supplier to every major travel website, including Booking.com, Expedia, HomeAway/VRBO, TripAdvisor, and Airbnb. RedAwning also operates a number of exclusive vacation property booking websites, including Perfect Places, VaycayHero, TravelPro Rentals, and RedAwning.com, and powers many more.
The company is profitable, rapidly growing, and backed by Silversmith Capital Partners.