Marketing Your Vacation Rental
How to Use Local Attractions to Your Benefit
Creating a steady pace of bookings for your property doesn’t require an advanced degree in vacation rental marketing. You’ll garner attention from guests by merely thinking about how you do vacation planning.
After scheduling a time to take a trip and choose a location, you likely do some research to find out about upcoming events and noteworthy local attractions. For those who are not lucky enough to have a major theme park nearby or a ski-in/ski-out mountain property, You may use several resources to gather information about what you’ll do during your vacation, such as:
- the local chamber of commerce,
- the convention visitor’s bureau,
- local news feeds, and
- online apps like Eventbrite, Facebook Local, TripAdvisor or Yelp to get a list of activities, attractions, and events
You can share links to these resources and relevant information in your vacation rental marketing listing. You can also display posters of regional attractions and calendars of activities online or onsite at your property. You’ll save your guests time and hassle by giving them information – a place to start – to find events that match their interests. Include pictures or a short video of what makes that area special and be sure to mention your proximity to the entrance, ticket office, or starting point.
In addition to improving guests’ impressions of your service by providing these resources, you can tap into these same organizations to help you market your vacation rental. Since you’re promoting local activities and attractions, ask the event planners or companies to list you as a lodging resource.
You can also ask your guests to ‘tag’ your vacation rental in social media posts as they participate in local events or visit attractions. Be sure to include your social media handles on your website or other vacation rental literature.
You purchased your vacation rental in part for its location. Highlighting the specialness of the area in your marketing efforts will help guests with vacation planning, improve your booking rate, and boost guest satisfaction.
Let RedAwning Help You Market Your Vacation Rental
The team at RedAwning is ready to share ideas and talk about opportunities for increasing awareness of your vacation rental. We’ll connect you with the right resources to maximize your bookings. Partner with us for exceptional results!
Contact us at 844.306.2210 to discuss vacation rental marketing ideas or fill out our online form to start bringing in more reservations for your vacation rental.