Jason Albert, Blizzard Internet Marketing

How to Grow Your Vacation Rental Business

With Google Analytics

Written by Jade Shojaee, Webinar by Jason Albert & Cristin Barta

Google Analytics is an extremely powerful tool for tracking and analyzing all of your website traffic. Being in the dark about your consumer’s wants, needs, and online behavior is as precarious as playing the Vegas slot machines. Sure, once in a while you hit the jackpot, but when it comes to your business you really don’t want to rely on chance alone!

That is why millions of business owners use Google Analytics to crack consumer “algorithms” or behavior patterns, and the fact that it’s 100 percent FREE to use makes utilizing it a no brainer, so why are so many vacation rental managers still reluctant to jump on the bandwagon?

The learning curve may seem steep, especially for those of us who don’t have a lot of experience aggregating and analyzing online data. That being said, it’s really a lot easier than it looks. Trust us. We’ll walk you through it!

How do I sign up for a Google Analytics Account?

Note: You will still need to embed your tracking script on your website but not to worry, ask your webmaster to help you, OR watch our webinar on How To Grow Your Business with Google Analytics for a tutorial from Blizzard Internet’s Jason Albert and Cristin Barta.

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What is a tracking script?

This is a snippet of code provided to you by Google when you set up your analytics account. Once embedded into your website, your tracking code will record the activities of your website visitors from arrival to your site to departure.

By monitoring the behavior of your users before they come to your site, you can get a good sense of who they are, what they’re looking for and how to design your user experience to best coax a transaction.

Simply put, Google Analytics is a script -several lines of tracking code – that your developer inserts into the code of your website.  It looks something like this:

GA Script

What kind of data is available in Google Analytics?

There are two main types of data that come in handy when looking to get the most out of your marketing campaign User Aquisition data & User Behaviour data.

User Acquisition Data:

This refers to data collected about a website visitor before they come to your site which allows you to identify things like:

  • Who are the visitors coming to my website?

  • What devices are they using to browse my website?

  • How they are discovering my website?

  • What demographic is my site attracting?

  • Where are my website visitors located?

  • What are the interest groups of my website visitors?

User Behaviour Data:

This refers to data collected about a website visitor while they are on your site. This data can help you answer questions like:

  • How long a visitor stayed on your website?

  • The time they spent on each page

  • What page attracts the most visitors to your site?

  • What page seems to have the highest bounce rate?

    Bounce rate a metric measuring the amount of times a visitor leaves your site without exploring more than one page.

What are You Doing to Help People Find You?

Channel Analysis

How are people finding your website? Think about the last time you searched for something online.

  • Did you click on an ad?
  • Did you search what you needed in Google?
  • Did you stumble on it while browsing another site?

There are so many different ways to find the website that is most relevant to your search. Better understanding the search habits of your audience will help you get the most out of your marketing efforts. 

Here are some examples of primary and default channels a people can use to arrive at your website.

Learn how to use your data to your advantage!
Check out our webinar or get in touch with a RedAwning team member!

  • Track behavioral data

  • Make sense of your bounce rates

  • Maximize your ecommerce conversion rates

  • Track the performance of specific campaigns

  • Measure the success of your paid ads

  • Ensure your Google Ads account is properly connected to your Google Analytics account

  • Navigate GoogleTagManager

  • Automate monthly or weekly reports

  • Set Google Ads goals

  • And More!