Written by Jade Shojaee, Webinar by Jason Albert & Cristin Barta
Google Analytics is an extremely powerful tool for tracking and analyzing all of your website traffic. Being in the dark about your consumer’s wants, needs, and online behavior is as precarious as playing the Vegas slot machines. Sure, once in a while you hit the jackpot, but when it comes to your business you really don’t want to rely on chance alone!
That is why millions of business owners use Google Analytics to crack consumer “algorithms” or behavior patterns, and the fact that it’s 100 percent FREE to use makes utilizing it a no brainer, so why are so many vacation rental managers still reluctant to jump on the bandwagon?
The learning curve may seem steep, especially for those of us who don’t have a lot of experience aggregating and analyzing online data. That being said, it’s really a lot easier than it looks. Trust us. We’ll walk you through it!