Search Engine Optimization For The Vacation Rental Industry That Produces Results
RedAwning’s marketing division, Blizzard Internet Marketing, is experienced in best practice Search Engine Optimization techniques that will help attract and convert customers from Google and other search engines. In a high competition, ever-changing industry, it’s important to have a proper SEO strategy that’s tailored to your goals and business needs in the Vacation Rental Industry.
What is Search Engine Optimization?
In short, Search Engine Optimization is the strategy and technique used to help your website appear higher in relevant search results with Google and other search engines. SEO is a multi-faceted strategy that includes two main factors: On-Site and Off-Site SEO. Both of these factors are made up of multiple techniques that provide value in the eyes of search engines. Having a strong strategy in place will help your website’s online visibility and attract organic visitors who are more likely to convert.
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Original Content, Keyword and Concept Targeting, Relevant Topics
Website and Page Speed, User Experience Design, Crawlibility
Meta Titles and Descriptions, Structured Data, Heading Tags
Visitor Engagement, Domain Age, Reviews
Relevant Links From Trusted Sources, Citations
Personal & Social
Geographic Relevance, Online Reputation, Search History
The basis of your Search Engine Optimization strategy is built on keyword and concept research. Learning which keywords are working for you and where there is an opportunity for improvement builds a great foundation for success. Determining what keywords you currently rank well for, what terms you potentially could rank for, and what your competition rankings are is only part of the way we determine what keyword terms and concepts to target.
SEO Local Content Creation
Part of getting your website in front of the right people is focusing on using structured data, keywords, and Search Engine Optimization strategies with the location in mind. In the vacation rental industry, this concept is extremely important as most users in the travel, tourism, and hospitality industries are searching with a specific destination in mind.
Dominate Your Local Market in Organic Search
Local SEO content is used to ensure your website appears in the search results for those specific destinations in order to reach your target audience and generate conversions. Focusing on a local online presence is an important part of SEO and should be considered in all digital marketing strategies as an integral part of SEO and keyword research.
Google Analytics, Tag Manager & Search Console
Utilizing the many tools that Google offers to track your website is an important factor in a comprehensive SEO strategy. We use these tools to maintain website health, to ensure search engines are crawling the site, and to gather invaluable data about users and their behavior. As business owners, getting to know your audience opens the doors to smarter targeting and a more cost-effective marketing plan.
RedAwning and our marketing division, Blizzard Internet Marketing are Google Certified Partners with Experts and Project Managers certified in AdWords and Google Analytics.
Website Health Auditing & Maintenance
Maintaining a fully-functioning and technically sound website is key to maintaining everything up to date with the ever-changing web and search engine world. The technical aspect of SEO includes regular monitoring of site health and functionality to ensure a great user experience, and this ongoing support helps decrease traffic decreases or other major errors that might occur.
Trust & Link Building
Links from trustworthy is important to building a website’s overall ranking. Creating those backlinks takes a concept rich, original content that is valuable to users, and ensuring that you are partnering with trusted domains who have high authority. Building these links over time increases your own trustworthiness and authority.
Structured Data & Schema
Structured data is one of the top elements of local SEO, as search engines capture this information and use it to serve up relevant results. Schema ensures your business’s information is displayed correctly in the search engine results page. We want to make sure search engines know as much as possible about your website so that you rank high and reach your target audience!
Off-Site Presence Auditing
It is vital that your business information and branding is consistent across the web so that search engines recognize your website as a trusted source of information. Citations on Facebook, Yelp, Google My Business, and other aggregate sites all hold great value, and keeping that information consistent is an important part of off-site SEO.
A tool used to determine what type of Structured Data exists on a site as well as to troubleshoot errors resulting of broken scripts. Used in conjunction with Google Search Console for tracking.
Get Targeted Organic Traffic From Search Engines
A clear and focused marketing message is key when considering your SEO strategy. Showing up in the search results is only the first step in your goal to increase conversions. The next step in ensuring you stand out in the crowd is building a brand-consistent message that appeals to your target audience. This message, partnered with a quality-crafted SEO strategy, will not only bring your website more visits but will also increase your value over time as targeted users engage with your website.
Improve Your Online Presence With SEO Services
Each of these SEO strategies must be tailored to your brand and your business goals, and RedAwning’s marketing team uses these techniques and best-practices to build custom plans that help you stand out and ultimately generate organic conversions. We would love to learn about your needs and how we can help you improve your online presence. Contact us today for a quote!
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