Online paid advertising has never been more usable or effective than with the Google AdWords platform. With highly trained staff who carefully handle your account, you can rest easy knowing that your advertisements are hand-crafted and monitored closely. No missed opportunities or automated programs that end up costing more in the long-run.
Pay-per-click advertising is one of the most efficient ways to increase traffic on your website.
For a great return on investment, you need a professional team to help you create a dynamic ad strategy that will get you the results you are looking for.
What it Takes to Run Successful Pay-Per-Click Campaigns
- Comprehensive Research: Finding the most valuable keywords for your campaign takes in-depth research and planning. We use research tools like Trellian’s Keyword Discovery to build a quality list of keywords for your paid ads.
- Relevant and Effective Targeting: Ensuring the proper use of keyword groupings is important in maintaining a successful and cost-effective campaign.
- Clear Funnels: It should be easy for users to complete the goal that you are targeting. Using the high-quality landing pages is one of the most important parts of the funnel, where users decide if they will continue towards conversion, or leave your website. The more users that convert, the lower your cost-per-click, and the more successful your campaigns are overall.
- Goal Tracking: Measurable results are how we know if a campaign has been successful, and how we gather information for the next campaign. Having a clear measurement of your ROI is one way to be sure of the effectiveness of a campaign, and that is why we use Google Analytics goal tracking. Google Analytics will track conversions like online bookings so that you can see how your dollars are being spent.