Top 5 Marketing Strategies for Vacation Rentals
Written By Jade Shojaee
There can be so much noise out there on what you NEED to succeed in the online marketing realm for the vacation rental industry. We’ve cut it down to 5 key components that in the end work in tandem to strengthen your digital presence. RedAwning’s Top 5 Digital Marketing Strategies for Vacation Rentals in 2019 are:
Do you really need a website for your business? The answer is a resounding YES!
THAT’S NOT ALL, 75% of consumers assess the credibility of a business based on the look and feel of the website. This is your chance to show potential travelers that your business is the real deal! Shoppers will look to your website to find out who you are, what kind of properties you have to offer, and how to get in touch with you if they have questions. This will also be the mecca of your branded content, and content is key when it comes to ranking highly in Google’ search engine.
Gone are the days when businesses spent a fortune on brochures, one-sheets, and other marketing collateral to get their messages out. With a properly optimized website (we’ll go into detail on that later) you can put all the information your customers need in one place, and even help them navigate their way around your page to find exactly what they’re looking for.
Think it’s too complicated? Let me guess. You’re not tech savvy enough? Think again. Companies like RedAwning have solutions for property managers and homeowners who have amazing vacation rentals in need of the right traveler but don’t have the tech savvy to build and optimize their own websites.
Too costly right? Not at all. RedAwning doesn’t charge anything upfront. Check out our various website solutions to get an idea of what’s possible for you and your business! Or chat with an Account Manager at RedAwning to see what solution is best for you!
2. Search Engine Optimization
Without SEO your website will never be found.
3. Email Marketing
An effective and affordable way to build relationships with clients.
4. Social Media
Social media is a way of the world and could be a missed channel for you!
5. Google Ads
You gotta be in it to win it!
Need help getting Google Ads started or honing in on your account and ad performance? Chat with an Account Manager at RedAwning to see how we can help.
Beyond these top 5 digital marketing strategies for vacation rentals, there are a number of other ways RedAwning can help you expand your reach and get heads in beds. Contact an Account Manager today to see what we can do for you!