How Much Do Online Reviews For Vacation Rentals Matter?
How You Respond Will Affect Your Bottom Line
Written By Hillary Pritchard
At RedAwning, we provide an in-depth guest review experience for our property managers. Just like people use companies to find out where to eat, travelers often look to reviews to decide where to stay for their next vacation. It is especially useful when booking a vacation rental, as these often will not have the name recognition of a large hotel.
Reviews allow property managers to gauge success, allow future guests to find YOUR property, and allow you to have additional visibility and prime placement on partner websites such as Tripadvisor, Expedia, and Booking.com. If you are leaving a review, we make sure EVERY guest is heard so we can maintain our excellent relationships and accumulate future guests. Our Guest Engagement team works hard every day to ensure that reviews are responded to and guest and property manager needs are addressed in a timely and professional manner!
Why You Should Reply To Online Reviews
Replying to reviews not only shows you are engaged with your customers and that you care about their experiences good and bad but allows you to build brand reputation in an ever-crowded industry.
- Positive reviews are free advertising for your property! Additionally, the more positive reviews there are, the better the property will perform in search results. As it moves up in the results the more clicks it receives the higher it will go! This leads to…
- MORE BOOKINGS!! The more positive reviews there are, the higher the search result, the more people see YOUR property and book, making you MORE MONEY!!
- Negative reviews aren’t always the end of an experience. Sometimes people do not have a good trip despite all best efforts, in which case a well-crafted and strategic response can make or break the reputation of your business. You can turn some negatives into positives with the right message.
Insider Tip: When dealing with a bad experience, allow for two sides to the story – if a guest leaves a negative review, this provides a chance to explain to the guest what happened and to show what steps were taken to rectify the situation.
For example, if there is a maintenance issue, we will immediately mention this to our property manager so they can send help ASAP.
- Negative Reviews can lead to LESS revenue. If people see negative reviews on your property, it typically leads to fewer bookings, as well as your property potentially being lowered in search results.
Hint: You want guests to be Green with Happiness.
Where Will My Reviews Be Posted?
RedAwning works with big players in the industry – Airbnb, Tripadvisor, and Homeaway to name a few. Guests leave reviews on many various channels, and we respond to every one to ensure they are heard. Our engagement team is notified of new reviews and replies on each property page from there. Doing it this way, you are also being seen on other websites, thus increasing visibility for your property!
We are proud to provide excellent Guest Review services so our property managers needn’t worry about responding, and we ensure that property managers always know how they are performing and are always looking for ways to help them improve.
So what are you waiting for, Contact RedAwning today to see how we can help get you to manage your reviews and help with your online reputation.